Inspired by a 90s commercial that reimagined Nike's 'Just Do It' slogan, the Air Jordan 9 Retro 'Dream It, Do It' features the updated phrase in sytlized lettering on the tongue. The shoe's black tumbled leather upper is accented by bold nubuck overlays, contributing to a retro look. Underfoot, the classic tooling includes Air in the heel for cushioning and a multilingual pattern on the outsole for traction.